Behold the Power

19 Mar 2005

Of marketing


Well, I can think of two instances of the influence of marketing -- the first is the really inane Old Navy new promo about bermuda shorts


You really don't think it's doing anything -- and then all of a sudden, you may find yourself living in a shotgun shack -- no no, you may find yourself behind all these women wanting to try on Bermuda shorts at O.N. -- it's quite ludicrous


The other thing is how these new DVDs have tickets to go see new theatrical releases -- so as one was about to expire, we decided to refresh our memory about Get Shorty prior to seeing Be Cool, just because we had a one free coupon in the DVD


Hook line sinker -- take the cash, I have no control, really

Posted by on Saturday, March 19, 2005 at 10:01 PM

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